Despite
the
cutthroat
market
Rodbell
found
itself
in,
the
team
at
unnus
developed
compact
differentation
strategy
aimed
to
put
rodbell
in
a
brand
new
market
space
Rodbell
radically
shifted
its
positioning
to
more
of
a
holistic
way
of
branding
itself
in
the
pharma
industry,
resulting
in
building
special
attribuites,
no
competitor
are
able
to
imitate
Brand
Awareness
Strategic
planning
Website
and
digital
collaterals
1.
Outlining
the
structure
of
the
website
Illo
in,
rem,
earum
tenetur
tempore
impedit
quam
deserunt
possimus
molestias,
nesciunt
id!
earum
tenetur
tempore
impedit
quam
deserunt
possimus
molestias,
nesciunt
id!
2.
Creating
high
fidelity
prototypes
of
the
website
Illo
in,
rem,
earum
tenetur
tempore
impedit
quam
deserunt
possimus
molestias,
nesciunt
id!
earum
tenetur
tempore
impedit
quam
deserunt
possimus
molestias,
nesciunt
id!
3.
Manifesting
the
prototypes
into
a
world-class
website
