unnus Magazine: Featuring Dr. Ryan Rider

In this issue, we're featuring Dr. Rider as a guest. We discuss brand building, intangible assets and how to maintain your practice's core values. Learn more here.

 

99% of healthcare's 1% are readers

Healthcare Brand Equity: You're Burning It Faster Than You're Building It.

Sliman M. Baghouri

Healthcare brands are now obsessed with patient acquisitions, ROI, revenues, and colorful charts. But if we’d like to build sustainable medical brands, we should reroute our attention to more dependable measurement units. This article covers practical ways to measure healthcare brand equity—so you can track trust and attachment, not just short-term revenue. (adsbygoogle = window.adsbygoogle || []).push({}); Your revenue might not be the best metric to keep an eye on… In the business world, often the focus is on yearly revenue or sales.

    

STAFF PICKS

Dental Branding: The Anatomy Of A Mouth-Watering Dental Practice

By Sliman M. Baghouri

Patient Engagement: A Practical Guide (Free Tool + Planners)

By Sliman M. Baghouri

Hospital Branding: How to Build A Timeless Hospital Brand

By Sliman M. Baghouri

POPULAR THIS WEEK

Healthcare Brand Equity: You're Burning It Faster Than You're Building It.

By Sliman M. Baghouri

Healthcare Brand Storytelling: Features Don't Move Hearts.

By Sliman M. Baghouri

Patients Hate How You Sound: Humanizing Healthcare Starts Here.

By Sliman M. Baghouri

How Video Marketing is influencing the future of Healthcare

InVideo Team

Video marketing is powerful. It's effective. And yes, it's result-oriented too.

    

Well written, and read.

Your Medical Branding is Dead on Arrival. Find its Soul.

Sliman M. Baghouri

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”—Simon Sinek This article lays out a practical medical branding strategy: how to earn trust, communicate “why,” and stop sounding like every other clinic. (adsbygoogle = window.adsbygoogle || []).push({}); The quote above holds the theme here: people don’t care about any brand, but what they care about is the purposeful endeavor of said brand.

That Logo Destroyed Your Medical Brand Identity.

Sliman M. Baghouri

Your visuals can turn your medical business into a premium brand. And the reason for that is because of how our brain interprets visual elements. This article is a practical guide to medical brand identity design: how to convert strategy into visuals that signal trust and quality. We are visual beings and we’re biased towards what is visually appealing and aesthetically meaningful. Our brains are wired to react to things that have meaning before they construct the perceptions of objects.

Freshest issues

Stop Trying to Save Everyone: Healthcare Brand Positioning That Works.

Sliman M. Baghouri

In an age where the patient choice is expanding rapidly, where people are time-poor and information-rich; Where everyone is fist-fighting for your patient’s short attention, not differentiating your medical business is the same as being invisible. This article shows you how to build healthcare brand positioning that cuts through the clutter: focus, differentiate, and own a clear “onlyness.” For the first time in history, competition does not come from your direct competitors, indeed, but from the market clutter.

Patients Hate How You Sound: Humanizing Healthcare Starts Here.

Sliman M. Baghouri

Today, people are not just choosing the best, the fanciest, or the cheapest. They’re choosing brands that have the right meaning. This article is about humanizing healthcare brands—so your message lands with real people, not just “patients on paper.” In the supermarkets, consumers are choosing to pay twice as much for eggs from humanely-treated cage-free chickens because of their values, not because it’s a better egg. They do this because they don’t want to be the cause of any mistreatment of chickens (caged birds with their beaks clipped and all that).