unnus Magazine: Featuring Dr. Ryan Rider

In this issue, we're featuring Dr. Rider as a guest. We discuss brand building, intangible assets and how to maintain your practice's core values. Learn more here.

 

99% of healthcare's 1% are readers

Your Patients Can Book Online. So Why Are They Still Calling?

Sliman M. Baghouri

The “Book online” button is glowing on the homepage. The phones are still blinking red. Somewhere between those two facts, the scheduling system is lying to you. Tuesday, 10:17 a.m. Three lines are on hold. The front-desk printer is coughing out labels. A patient is spelling her last name for the second time while another voice cuts through the room: “The website told me to call.” The clinic has patient self-scheduling.

    

STAFF PICKS

Little-known Orthodontic Marketing Ideas 2023 (+Examples)

By Sara Seirawan

Pharma Branding: Create A Market-Leading Company (2026)

By Sliman M. Baghouri

Patient Engagement: A Practical Guide (Free Tool + Planners)

By Sliman M. Baghouri

POPULAR THIS WEEK

Your Patients Can Book Online. So Why Are They Still Calling?

By Sliman M. Baghouri

Your Medical Degree Can’t Outrank a One-Star Review: A Doctor’s Reputation Playbook

By Sliman M. Baghouri

Your Patient Filled Out the Form. Now Where Did Their Data Go?

By Sliman M. Baghouri

22 Absolutely Jaw-Dropping Dental Websites For 2026

Sara Seirawan

If you’re bored with the same “lookalike” dental sites, we are too. Let’s check some of the most creative dental websites.

    

Well written, and read.

38 Unique Healthcare Mission Statement Examples for 2026

Sliman M. Baghouri

Most healthcare mission statements sound like they were written in a windowless boardroom by six people afraid of being specific. “Quality care.” “Patient-centered excellence.” “Compassionate service.” Fine words. Dead words. A real mission statement should tell your staff what to protect when the lobby is full, the phone is ringing, and a scared patient is sitting across from them.

Google Is Answering Patients Before They Reach Your Website

Sliman M. Baghouri

A patient asks Google what is wrong with their body. Google answers before they ever reach your clinic website. The question is whether your practice is clear enough to be part of that answer. A man wakes up at 2:17 AM with a pain under his ribs. Not the dramatic kind. Not the movie kind. Just enough pain to make the room feel smaller. He reaches for his phone.

Freshest issues

Before You Redesign Your Healthcare Site, Read This First

Sliman M. Baghouri

A new healthcare site should not start with taste. It should start with that bad feeling in your gut when you realize the old one still looks alive, but it no longer carries trust. It slows people down. It blurs the path. It costs you quietly. A lot of healthcare teams wait too long. Not because they are lazy. Because the site still limps. A few calls come in.

Your Patient Filled Out the Form. Now Where Did Their Data Go?

Sliman M. Baghouri

A patient calls to ask why nobody answered the form they submitted three days ago. You turn to the front desk and ask where website forms go. The answer begins with, “I think…” It is Thursday at 12:40. The morning ran late. There is a half-eaten sandwich beside the keyboard and twenty minutes before the next patient walks in. Your receptionist says online requests usually arrive in the shared inbox.